Level 3 in Social Media for E-Commerce Courses
Our L3 in Social Media for E-Commerce qualification will prepare learners for employment within different roles in the digital and creative industries and in other industries that require specific digital and IT skills within Social Media for E-Commerce such as finance, marketing, machining and manufacturing.
At a glance
This qualification is available at the following level:
- Level 3
- Certificate and Diploma routes available
- This qualification lasts approximately 210 – 294 guided learning hours.
- We offer funded and co-funded courses (funding is subject to meeting the eligibility criteria)
- Learners will be assessed through the creation of a portfolio of evidence
Units
The course will include the mandatory unit, and 4-6 specialist units to meet the qualification rules of combination. These will be agreed with your tutor before enrolment.
Units include:
Project Management
Learners will understand project management concepts and the processes and tools used by organisations to manage IT projects. They will learn about project management methodologies and use project management software to plan an IT project, track progress, and review the outcomes to determine project success.
Content Management Systems
This unit will introduce learners to Content Management System (CMS) software and how it is used to manage the creation and modification of digital content. Learners will develop a website using CMS software and be able to use templates, add keywords and blogs, and be able to measure return on investment (ROI). They will also understand the importance of website accessibility and the legislation and guidelines that must be followed when creating and managing digital content.
Content Management
Learners will investigate the goals, benefits, methods, factors and technologies of content marketing. They will also develop skills to create, implement and evaluate the success of a content marketing campaign.
Digital Graphics and Animation
Learners will understand how digital graphics and animations are used and their characteristics. They will also learn how to design and use digital formats to create graphics and animations for different audiences and purposes.
Digital Marketing
Learners will develop an understanding of digital marketing and how it helps an organisation to achieve its goals. They will learn about the digital marketing mix and how trends impact on digital marketing activities and techniques. Learners will also explore the role of digital information, media and channels in digital marketing.
Digital Marketing Metrics and Analytics
This unit will develop learners’ understanding of the sales funnel and the customer experience, and the types of data generated during the customer journey. They will learn how and why organisations measure digital marketing activities and the key metrics and performance indicators they use to determine the success of digital marketing campaigns.
Social Media Marketing (SMM)
In this unit learners will develop an understanding of how social media is used in digital marketing and will plan, create and measure a social media marketing campaign to meet organisational goals.
Progression Routes
Learners who complete our specialist IT qualifications can progress onto further IT qualifications, Functional Skills courses, or study a variety of other courses within CTP or with external providers. Contact CTP for information on progression routes.
Common progression routes include:
- Apprenticeships
- Traineeships
- T-Levels
- Further and Higher Education
- Into employment
Entry Criteria
- Age: 19 +
- No prior IT qualifications required
- Minimum L1 English language skills are preferred
- Must not hold an equivalent qualification at the same or higher level
- Funded and co-funded qualifications are subject to meeting eligibility criteria
- Must not be enrolled on the same, or equivalent, programme elsewhere