Project 1

Level 3 Certificate in Digital Marketing Business Principles

Our Level 3 Certificate in Digital Marketing Business Principles Course is designed to support learners to develop a full range of underpinning knowledge that can be used in a variety of businesses and industries in a Digital Technology Environment. A successful Digital Marketer will be expected to connect with the right audience in the right place at the right time. This qualification provides the learner with the underpinning knowledge of how to create value for business and customers through digital and social media platforms. In this unit, learners will understand the specialisms that digital marketers use to acquire, convert and interact with customers, and how to measure success in digital marketing campaigns. Some of the topics covered include the use of a wide range of digital technologies, tools and platforms such as search engine optimisation, Pay-Per-Click, mobile aps and web analytics, the different business environment and needs, related to digital marketing, digital etiquette and communication styles, how to protect data across different digital and social media platforms.

At a glance

Our qualifications are available at Level 1

  • Level 3

  • This qualification lasts approximately 77-162 guided learning hours.

  • We offer funded and co-funded courses (funding is subject to meeting the eligibility criteria)

  • Learners will be assessed through the creation of a portfolio of evidence and multiple-choice online test

Our qualifications are available as an award, extended award and certificate and can be studied alongside other courses, or as a standalone qualification. 

Average programmes last between 80 and 130 guided learning hours.  All learning is carried out online, with additional tutor support and workshops where necessary.

Each unit has a short, multiple choice assessment which can be completed in the centre.


There is one mandatory unit in this qualification which covers the following 4 learning outcomes

Optional Units

  • Understand the specialist areas and characteristics of digital marketing and social media platforms

  • Understand the business environment and business issues related to digital marketing and customer needs

  • Understand how to follow digital etiquette and communicate including effective communication styles, types of audience and the importance of the brand.

  • Understand how to operate securely to protect data across digital and social media platforms

Progression Routes

Learners who complete our specialist IT qualifications can progress onto further IT qualifications, Functional Skills courses, or study a variety of other courses within CTP or with external providers. Contact CTP for information on progression routes.

Common routes include:

Entry Criteria

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