Level 3 Certificate in Digital Marketing Business Principles
Our Level 3 Certificate in Digital Marketing Business Principles Course is designed to support learners to develop a full range of underpinning knowledge that can be used in a variety of businesses and industries in a Digital Technology Environment.
A successful Digital Marketer will be expected to connect with the right audience in the right place at the right time. This qualification provides the learner with the underpinning knowledge of how to create value for business and customers through digital and social media platforms. In this unit, learners will understand the specialisms that digital marketers use to acquire, convert and interact with customers, and how to measure success in digital marketing campaigns.
Some of the topics covered include the use of a wide range of digital technologies,
tools and platforms such as search engine optimisation, Pay-Per-Click, mobile aps and web analytics, the different business environment and needs, related to digital marketing, digital etiquette and communication styles, how to protect data across different digital and social media platforms.
At a glance:
This qualification is available at the following level:
This qualification lasts approximately 77-162 guided learning hours.
We offer funded and co-funded courses (funding is subject to meeting the eligibility criteria)
Learners will be assessed through the creation of a portfolio of evidence and multiple-choice online test
There is one mandatory unit in this qualification which covers the following 4 learning outcomes:
Understand the specialist areas and characteristics of digital marketing and social media platforms
Understand the business environment and business issues related to digital marketing and customer needs
Understand how to follow digital etiquette and communicate including effective communication styles, types of audience and the importance of the brand.
Understand how to operate securely to protect data across digital and social media platforms
Learners who complete our specialist IT qualifications can progress onto further IT qualifications, Functional Skills courses, or study a variety of other courses within CTP or with external providers. Contact CTP for information on progression routes.
Common progression routes include:
Further and Higher Education
Age: 19 +
Minimum L1 English language skills are preferred
Must not hold an equivalent qualification at the same or higher level
Funded and co-funded qualifications are subject to meeting eligibility criteria
Must not be enrolled on the same, or equivalent, programme elsewhere