The course will include the mandatory unit, and 4-6 specialist units to meet the qualification rules of combination. These will be agreed with your tutor before enrolment.
Learners will understand project management concepts and the processes and tools used by organisations to manage IT projects. They will learn about project management methodologies and use project management software to plan an IT project, track progress, and review the outcomes to determine project success.
Content Management Systems
This unit will introduce learners to Content Management System (CMS) software and how it is used to manage the creation and modification of digital content. Learners will develop a website using CMS software and be able to use templates, add keywords and blogs, and be able to measure return on investment (ROI). They will also understand the importance of website accessibility and the legislation and guidelines that must be followed when creating and managing digital content.
Learners will investigate the goals, benefits, methods, factors and technologies of content marketing. They will also develop skills to create, implement and evaluate the success of a content marketing campaign.
Digital Graphics and Animation
Learners will understand how digital graphics and animations are used and their characteristics. They will also learn how to design and use digital formats to create graphics and animations for different audiences and purposes.
Learners will develop an understanding of digital marketing and how it helps an organisation to achieve its goals. They will learn about the digital marketing mix and how trends impact on digital marketing activities and techniques. Learners will also explore the role of digital information, media and channels in digital marketing.
Digital Marketing Metrics and Analytics
This unit will develop learners’ understanding of the sales funnel and the customer experience, and the types of data generated during the customer journey. They will learn how and why organisations measure digital marketing activities and the key metrics and performance indicators they use to determine the success of digital marketing campaigns.
Social Media Marketing (SMM)
In this unit learners will develop an understanding of how social media is used in digital marketing and will plan, create and measure a social media marketing campaign to meet organisational goals.